After purchasing a multipack of Yazoo chocolate, strawberry or banana milkshake, customers are invited to log on to the Yazoo website to enter the unique code to produce a voucher for a free activity sessions with Premier Sport. Mums and dads will then be guided to the Premier Sport website to sign up for their child’s chosen activity.
Helen Cridge, trade marketing director at FrieslandCampina UK, said: “During the busy school period, it’s great to be able to offer parents extra value and give something back to them. Offering additional value to consumers is at the core of all Yazoo activity, as well as encouraging children to participate in sports to remain active and healthy.”
Source: Yazoo
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