French baby food producer Yooji has raised €7.5 million in a funding round backed by existing shareholder Danone.
Founded in 2012, Yooji manufactures and sells easy-to-prepare organic baby food made with locally sourced ingredients.
Free from additives, Yooji products aim to appeal to those looking for healthy and convenient baby food that is as similar as possible to home-cooked food.
The company is also said to prioritise sustainability and to aim to minimise its footprint with waste reduction plans, sustainable packaging and 100% renewable energy sources.
The new funding round received participation from Pymwymic (Put Your Money Where Your Meaning Is Community) and DS Participation.
They joined existing investors Danone Manifesto Ventures, CapAgro and Caravelle in backing Yooji’s latest financing push.
Pymwymic says that it will support Yooji’s ‘impact mission’ in the areas of sustainability and promoting healthy diets for infants.
“Yooji has created a unique and sustainable offering: tasty, healthy, no additives, transparent and with care for the environment,” said Monique Meulemans, investment manager at Pymwymic.
“We proudly support them to feed our newborns and play their part in transitioning future generations towards more healthy diets.”
Paul Chifflet, head of Europe at Danone Manifesto Ventures, added: “At Danone Manifesto Ventures, we are proud of Yooji’s achievements over the past three years and more than ever convinced that their product offer answers the needs of today’s young parents.
“We are very happy to be part of this new fund raising intended to drive growth, in line with our mission to support entrepreneurs who invent the future of healthy and sustainable food.”
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