FrieslandCampina and the Arabian Food Industries Company have agreed to form a new joint venture that will export cheese to Africa and the Middle East.
Arabian Food Industries – known by the name of its flagship brand Domty – is said to be one of the biggest cheese manufacturers in Egypt.
FrieslandCampina and Domty will hold 51% and 49% stakes, respectively, in the new joint venture company, which will export cheese from Egypt.
Mohamed Damaty, vice CEO, Arabian Food Industries, said: “We have been seeking this venture as a company for a long time. We believe that our products can fit well into the African market and joining forces with FrieslandCampina will help us a lot to do so. We are optimistic about the venture and its ability to grow in the future.”
FrieslandCampina expects the partnership to enable it to enter bigger and faster-growing cheese categories. The company’s Frico and Kroon brands have already been offering hard and semi-hard cheese in several North African countries for decades.
“We are very excited about the joint venture with Domty. Combining our joint expertise, capabilities and footprint will allow us to nourish more African families than ever before,” said Dustin Woodward, managing director, FrieslandCampina Consumer Dairy Africa.
“Over the next few years we will bring exciting innovations that will create new cheese propositions that are more healthy, affordable and accessible to consumers across Africa and the Middle East.”
© FoodBev Media Ltd 2020
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