FrieslandCampina has announced that it will be making PET bottles from 100% recycled material from February this year.
The dairy cooperative claims that a wholesale move to recycled PET (rPET) for the bottles will prevent the production of nearly 1.9 million kilos of new plastic.
As PET bottles can only be recycled if the consumer has removed the label, FrieslandCampina has also developed a new ‘zipper’ that makes it easier to separate labels from the bottle.
Patrick van Baal, global director packaging development at FrieslandCampina, said: “With the 100% recycled PET bottle, FrieslandCampina is taking a new step in making its packaging circular.
“Our ambition is to become fully circular. That is why we are increasing the recycled content of our PET bottles from 20% to 100%. This step is crucial because in order to achieve our sustainability goals, all packaging must first become recyclable and/or reusable.”
FrieslandCampina says that it previously made the decision to switch to PET for all its drinking bottles because PET can potentially be made fully circular, is lightweight and has a low carbon footprint.
With the latest design changes, FrieslandCampina claims that it will be the first company in the dairy sector to make its bottles ‘virtually’ circular for its brands in the Netherlands, Belgium, the UK and Hungary.
FrieslandCampina recently announced that all of its Dutch Campina brand products would be produced using green energy generated by its farmers from 1 January this year.
© FoodBev Media Ltd 2020
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