Allmendinger will be part of the brand’s marketing efforts through advertising and point of purchase placements.
Allmendinger said: “Everybody knows that no matter what I am doing- driving, training, or even just talking- I bring a little bit of extra energy to it! I know that keeping up my intense workout regimen can be the key to success.
“So it’s pretty much a natural thing for me to team up with Fuel in a Bottle, and I am excited to be part of this campaign. Between the races, training, and all the travel that make up the Nascar season, I am glad to have Fuel in a Bottle power shots in my back pocket to count on this year.”
Fuel in a Bottle Energy and Fuel in a Bottle Protein can be purchased in convenience retail stores, health-food stores, and other specialty retail outlets in the US. Fuel in a Bottle power shots are the latest products rolled out by BYB Brands. The company’s other beverages include Tum-E Yummies Fruit Flavored Drinks, Country Breeze Tea and Bean & Body Coffee.
Source: BYB Brands
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