Warburg Pincus-backed Full Sail IP Partners has acquired the rights to the Odwalla food and beverage brand from The Coca-Cola Company, as it looks to revive the brand after the soft drinks giant discontinued it last year.
According to Reuters, Odwalla is the first acquisition Full Sail IP Partners has made since its launch as a joint venture between Warburg Pincus and brand licensing specialists LMCA.
Founded in 1980, Odwalla offered plant-based fruit juices, smoothies and energy bars.
“We’re thrilled that Odwalla, with its long history of innovation, high levels of brand awareness and reputation for great products, will be our first acquisition,” said Full Sail’s CEO, Alan Kravetz.
“We look forward to providing consumers with the best tasting, artfully crafted functional beverages and foods to allow them to snack well, feel well and live well.”
Terms of the deal were not disclosed.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial