In recognition of the growth of water, functional and juice drinks, almost every beverage trade association moved from using the term ‘soft drinks’ in their title several years ago.
Similarly, terms such as aseptic filling, Fairtrade, sustainable sourcing and anaerobic digestion have moved into our vocabulary.
Do you already use the following terms? Carbon Capture Sequestration, geo-engineering, re-generative medicine, smart grids, global philanthropy.
Claire Phoenix is managing editor of Beverage Innovation magazine. Subscribe here.
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