Herbal brand Gaia Herbs has announced the launch of two new additions to its growing family of functional turmeric-based products.
The new Uplift and Restore varieties of TurmericBoost are designed to support whole-body health and healthy inflammatory response, the company said. It added: “The addition of black pepper enhances the absorption of curcumin, while holy basil supports a healthy response to stress. Both TurmericBoost powders are vegan, unsweetened, soy-free with no gluten-containing ingredients, and are easily blended in to smoothies or milk beverages for superfood enhancement.”
The leading herbal brand in North America, Gaia Herbs has also developed an online platform that will improve the traceability and transparency offered to consumers.
Gaia Herbs vice president of marketing Todd King said: “Gaia Herbs is committed to being at the forefront of innovation with complete traceability and transparency. TurmericBoost is an easy and delicious way for customers to integrate the whole-food benefits of turmeric in their lifestyles. The new MeetYourHerbs website creates an immersive experience, illuminating the meticulous detail taken to steward the highest quality product through science and rigorous testing – clear proof of how we validate the purity, integrity and potency in every bottle.”
The introduction is consistent will current industry trends as turmeric-based products continue to be popular, particularly in North America.Last week, we announced that turmeric drinks brand Temple Turmeric had introduced a new pack design to highlight the premium nature of its ingredients.
© FoodBev Media Ltd 2024