As the Chinese New Year approaches, there’s no better time for FoodBev to start its exciting new collaboration with The Silk Initiative.
The Silk Initiative is a Shanghai-based brand strategy and consumer insights consultancy focusing on the food and beverage space. For those of you who are not in China, here’s a snapshot of the latest trends and innovations in the China beverage market spotted on the shelves this month.
They include therapeutic beverages for the throat, a duo of premium waters from Nongfu Springs, as well as a new concept in beverages that draws upon the medicinal properties of sesame paste.
For more news and innovations from China, check out our China tag.
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