By partnering with Malta and its access to convenience stores and youth-targeted retail locations, Game Juice expands into a market that has more than 3.5m consumers between the ages of 12-24.
This group makes up approximately 22% of the Los Angeles area’s total population and 13% of the total US population in the same age range. Also important are Malta’s partner Gil Juarez’s connections within the California teen and urban music community, to which Game Juice will be heavily promoted.
In Michigan, Game Juice is also now available in Hiller’s Markets, a privately owned, upscale grocery chain in business since 1941 and with locations in Ann Arbor, Berkley, Commerce Township, Northville, Plymouth, Union Lake and West Bloomfield.
“Working with Malta, Mr Juarez and their Southern California connections to youth-targeted retailers, convenience store owners and music industry connections is a great step forward for Game Juice,” said Matt Rosenberg, president of Game Juice Inc. “They have a strong reach into communities that are highly populated by teens and youth, many of which are already living the ‘Game Juice’ lifestyle. We’re looking forward to growing quickly in one of the top two youth markets in the US.”
Source: Game Juice
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