General Mills has introduced a new and permanent marshmallow to its Lucky Charms cereals – magical unicorns.
The new unicorn charm, which features hues of bright purples and blues, is the first-ever Lucky Charms marshmallow to be inspired and created by kids.
With the entrance of the new charm, consumers will have to say goodbye to the hourglass marshmallow, which has been a staple in the Lucky Charms line up for more than a decade.
The cereal will continue to feature eight marshmallows: hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons and now magical unicorns.
General Mills marketing manager for Lucky Charms Josh DeWitt said: “Our goal is to not only create a cereal that families and cereal fans will love and enjoy, but to inspire magical possibilities and help spark imagination and fun no matter what the age.
“That’s why, after ten years, we decided to introduce a new charm with the help of the keepers of magic themselves – kids. They spoke, and after hearing their love for the magical unicorn, we listened.”
Lucky Charms are made with whole grain as the first ingredient, and are fortified with 12 vitamins and minerals. The new unicorn charms have already begun to appear in boxes of original and chocolate Lucky Charms cereals and will be available more widely at major US grocery retailers in March.
© FoodBev Media Ltd 2022
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