Outnumber Hunger will help Feeding America secure up to 15.6 million meals for local food banks.
Vicki Escarra, president and CEO, Feeding America, said: “Hunger is a year-round issue but it can be especially critical in the spring, so Feeding America food banks need help now. The combined reach that General Mills and Big Machine Label Group’s artists bring to the hunger crisis will help provide critical resources at this key time.”
This powerful group of partners is using its collective voice to rally Americans for the cause. Codes will appear on millions of specially marked packages of General Mills products to give people the chance to help Feeding America secure five meals on behalf of their local food banks.
For every code entered by 1 March 2013, General Mills will donate $0.65 to Feeding America – enough to secure five meals on behalf of local food banks – up to a total maximum donation of $2,100,000. General Mills has already donated $700,000 and will donate up to an additional $1,400,000 based on online code entry and other consumer actions.
Specially-marked packages of General Mills products will feature an Outnumber Hunger code, as well as Big Machine Label Group artists such as Rascal Flatts. More than 10 General Mills brands, including Betty Crocker, Green Giant, Totino’s and Cheerios, will participate.
Big Machine Label Group artists also will offer select special codes on Facebook and Twitter that will trigger donations to help Feeding America secure meals for local food banks. Big Machine Label Group artists who are encouraging participation include Multi-Platinum-selling superstar artists Rascal Flatts, Reba, Martina McBride and The Band Perry, as well as established chart-topping acts Eli Young Band, Justin Moore, Brantley Gilbert and newcomers Sunny Sweeney, Edens Edge, Ella Mae Bowen and Thomas Rhett.
Source: General Mills
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