General Mills has launched its Yoplait brand of yogurt in China.
Three new yogurt lines will be rolling out in Chinese hypermarkets, supermarkets and convenience stores initially in Shanghai: Yoplait’s Perle de Lait, a thick French-style yogurt; Panier de Fruits, a yogurt with a fruit layer on the bottom; and O’Fruit, a drinkable yogurt with large fruit pieces.
Yoplait’s entry into China will be seen as a significant step towards building the global Yoplait brand, which generated $4bn in retail sales and is available in more than 50 markets internationally. Yoplait will approach its growth plans on a city-by-city approach before expanding geographically.
Yoplait International president Olivier Faujour said: “We are thrilled to share the great taste and quality of Yoplait with Chinese yogurt lovers. We’re confident they’re going to love Yoplait.”
General Mills chairman and chief executive officer Ken Powell said: “Our entry into China with Yoplait is a major milestone in General Mills history. We’re excited about the prospects for growth across our global yogurt business. Yogurt has been one of the hottest food categories in the world over the past decade. We like our positions in key developed markets, and we see plenty of room for future growth as category consumption continues to develop in emerging yogurt markets.”
General Mills Greater China president Gary Chu said: “With the tremendous economic growth in China, consumers are increasingly demanding better quality and experience of foods. Chinese consumers like the health benefits of yogurt and we are thrilled to add our world-class Yoplait products to our growing portfolio of brands and products that Chinese consumers have come to love and trust.”
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