The company is the first packaged foods company to leverage Shazam’s discovery service, building engagement and excitement for a trusted product many creative cooks turn to during the holiday season.
“The partnership with Shazam is cutting edge and sparks another creative and unexpected way to reach consumers. During this busy time of year, we’re pleased to deliver simple 30 minute ideas that start with a staple holiday product and result in dozens of mouthwatering possibilities.”
The “Holiday Ideas Made Easy” 15 second television spot will air on national networks through the end of the month.
Waylon Good, marketing for Pillsbury Crescents, said: “Here’s a modern approach to holiday entertaining that will resonate with our savvy consumers, particularly millennial mums seeking quick ways to round out their recipe repertoire in the coming weeks.
“The partnership with Shazam is cutting edge and sparks another creative and unexpected way to reach consumers. During this busy time of year, we’re pleased to deliver simple 30-minute ideas that start with a staple holiday product and result in dozens of mouthwatering possibilities.”
When consumers use Shazam during the Pillsbury Crescent commercial, they receive an interactive tag result which lets them flip through different mobile pages that show how easy it is to create an appetiser featured in the ad.
Source: General Mills
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