The sale includes frozen dough and pastry products sold to professional bakers under those brands, as well as two plants located in Mansfield, Queensland, and Camellia, New South Wales.
About 110 employees dedicated to the frozen bakery business will transfer to Kerry with this sale, effective 1 December.
“General Mills’ focus is on growing our key brands in retail,” said Markus Muehleisen, MD of General Mills Australia. “While our bakery team has built a solid business of frozen pastries and dough products serving bakers for almost 20 years, Kerry’s scale and experience also positions it well to grow and advance the business in this category. General Mills will continue to focus on our retail channels.”
Brands include Old El Paso Mexican food, Latina pastas and sauces, Betty Crocker baked goods and Nature Valley muesli bars, which were introduced in Australia last April.
General Mills acquired van den Bergh’s in 1999 and Croissant King in 2005.
Source: General Mills
© FoodBev Media Ltd 2024