The deal will see the company’s 1-litre apple and orange juices stocked in the stores from this month. As well as impacting on the company’s turnover, the listing has meant an increase to the workforce, with the creation of nine jobs.
Commenting on the partnership, Gary Brown, company director of Get Juiced, said: “We are delighted to have secured our first branded supermarket listing with Asda.
“At Get Juiced, our priority is to deliver fantastic quality products, service and value. Our 100% freshly squeezed fruit juice is made in Scotland from the finest quality fruits sourced from both home and abroad.
“In fact, the fruits that we use are of such high quality that we even have farmers coming to our plant three or four times a week to collect the fruit waste which is then fed to the local cows.”
The product launch will be supported with in-store sampling and a promotional and PR campaign.
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