Kabrita Gold, the brand of advanced follow-on formula based on naturally easy-to-digest goats’ milk, has secured a new listing with British retailer Boots.
The retailer will stock Kabrita Gold, Kabrita Gold 2 follow-on milk for six to 12-month-olds, and Kabrita Gold 3 toddler milk for 12 to 36-month-olds. Packaged in 800g size formats, they will be available through Boots’ website with a recommended retail price of £19.95.
Kabrita’s unique formula combines high-quality goats’ milk and goat whey protein concentrate, making it the only goats’ milk formula to have a casein-to-whey ratio in line with leading brands of advanced cow’s milk-based formulas, the company said.
Hyproca Nutrition managing director Ben Busser said: “Having the leading UK health and pharmacy retailer on board as a stockist is testament to the benefits of goats’ milk and retailers’ confidence in goats’ milk baby formula as an up-and-coming category. The listing will now make Kabrita available to mums up and down the country, who are looking for an advanced, alternative to cow- and soy-based formulas, without compromising on nutritional values.”
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