Colorado-based GoodBelly has unveiled a complete revamp of the packaging for its probiotic drink range, featuring colourful illustrations against a bold black background.
The new look will be applied across the company’s by-the-glass multi-serving cartons, as well as its PlusShot, SuperShot and StraightShot lines. The new design lends greater prominence to the ingredients, significantly increases shelf appeal and introduces new product names. It also highlights the fact that GoodBelly drinks are free from soya, dairy and GMOs.
The carton-packaged range is available in seven varieties: cultured coconut water; and tropical orange, mango, tropical green, blueberry-açaí, pomegranate-blackberry and cranberry-watermelon juice drinks.
Alan Murray, CEO of GoodBelly, said: “We believe that what you eat and drink has a direct impact on your overall health, which is why we’re committed to creating functional beverages in exciting flavours that are easy to drink and absolutely delicious. Our new packaging makeover reflect’s our brand’s playful energy while bringing the real ingredients and spirited flavour profiles to light, right on the front of the packaging.”
The new packaging also claims that GoodBelly supports digestive health with daily consumption; the probiotic lactobacillus plantarum survives passing through the stomach’s acidic environment – unlike other live and active cultures – supporting the digestive system and overall health, the company claims. “Each serving of GoodBelly packs 20-50 billion live and active probiotic cultures to promote healthy digestive and immune systems, as 70 percent of the body’s immune system resides in the digestive tract,” it said.
The rebranded packaging will be stocked by US retailers including Safeway, Whole Foods Market and Kroger beginning early this year.
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