Goodfella’s to release its first vegan pizza in the UK

Goodfella’s has announced it will release its first-ever vegan pizza in the UK, responding to the increased demand for convenience foods from vegan consumers.

The new frozen pizza has been approved by the Vegan Society, and will be stocked by UK supermarkets from April.

Topped with falafel, hummus, onion, red peppers, spinach and a spicy harissa sauce, the pizza offers a viable alternative to conventional pizzas for consumers who are following vegan diets.

Alex Brown, brand manager at Goodfella’s said: “We’re so excited to launch the first mainstream vegan frozen pizza.

“We’re meeting the demand of a huge number of people in the UK who don’t want to eat animal products, and what’s more – it’s really delicious.

“We think this new pizza will appeal to all pizza-lovers. We’ve perfected the recipe and we’re really pleased with the result: flavoursome falafel, delicious veg, and the tastiest hummus drizzle… you’re less than 20 minutes away from a top-notch vegan dinner.”

The release of the product follows the acquisition of the pizza distributor by Nomad Foods from 2 Sisters Food Group, which was announced last week.

Goodfella’s Vegan Pizza will have a suggested retail price of £2.50.