Northern Irish bakery brand Graham’s Bakery has launched in Great Britain with a new listing with supermarket chain Budgen’s.
The company will supply the retailer with four mini-bite products, three sponge cakes and two Swiss rolls across Budgen’s stores. The family-owned business has also increased business with online supermarket Ocado for its cakes and traybakes.
Graham’s Bakery sales and marketing director Tim Graham said: “Winning business from Budgen’s for our range is another important development for the company and will help as we seek to explore and exploit other opportunities we’ve identified especially in Britain, a key market for us.
“The market for the type of cakes and biscuits that we’ve developed using traditional bakery techniques is growing strongly because of dietary changes towards mini-bite goods.”
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