This conversion will represent approximately five million pounds of Fairtrade Certified coffee for fiscal year 2013 and will deliver an estimated $1m in fair trade social premiums to coffee farmers annually.
Purchasing Green Mountain Coffee Fairtrade Certified varieties helps farmers receive a fair price for their beans, resulting in quality coffee and a higher quality of life in coffee-farming communities.
Beans for Nantucket Blend are sourced from selected Fairtrade Certified coffee farms in Central America, South America, Africa, and Indonesia.
Lindsey Bolger, senior director of coffee for the specialty coffee business unit of GMCR, said: “Converting our Nantucket Blend now allows us to bring more Green Mountain Coffee fair trade varieties to a larger consumer base than ever before.
“We’re proud to be able to maintain the taste and quality of one of our most popular coffees while significantly changing the impact its existence will have around the world.”
Source: GMCR
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