Shareholders approved the new name at the Company’s annual shareholder meeting held last week. The Company will retain its ticker symbol of GMCR on the NASDAQ stock exchange.
“Our new name better reflects who we are as a Company today and captures our aspirations for the future,” said Brian Kelley, Keurig Green Mountain’s president and CEO. “The name Keurig Green Mountain brings together our two strongest brands, Keurig and Green Mountain Coffee, into one single and powerful corporate identity that symbolises the strength of our business and the unity of our team, while also recognising our strong heritage.”
The Company’s Canadian subsidiary, formerly GMCR Canada Holding Inc, also becomes Keurig Canada Inc effective immediately.
The Company’s consumer facing brands, including Keurig and Green Mountain Coffee among others, will not change.
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