The UK arm of KFC, part of the US-based Yum! Brands, has updated its policy statement on packaging sourcing yesterday after a Greenpeace investigation found KFC using packaging produced by Asia Pulp & Paper, one of the largest pulp and paper manufacturers in the world, and a company that continues to pulp Indonesian rainforest.
The new policy will effectively rule out KFC’s former supplier, APP, from future commissions.
KFC joins a long list of global brands, including Disney, Mattel, Nestlé, Xerox, Kraft, Unilever, and Danone, which have ruled out supply from the company thanks to campaigning efforts by Greenpeace and others.
APP is the only known client of Global Counsel, the PR firm chaired by former cabinet minister Peter Mandelson, which has been brought in to help rescue APP’s fortunes.
Findings from a 12-month investigation by Greenpeace, published in May, revealed that KFC packaging used in some of the company’s UK stores contained significant levels of mixed tropical hardwood, a clear indicator of rainforest timber.
Greenpeace research traced a number of these products back to APP.
Source: Greenpeace
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