Head of marketing for Greenvale, Leon Mundey, said: “The strap line in the ads ‘Tasty potatoes that stay tasty’ sums up what the brand delivers to consumers and the executions were developed to communicate this in a fresh, simple and hopefully memorable way.
“We have seen from our first year in store that Greenvale Farm Fresh is adding real value to the potato category and this campaign will help to spread the word even further.”
Greenvale handles 600,000 tonnes of potatoes every year supplying major retailers and food manufacturers.
Source: Greenvale
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