The campaign, created by digital marketing agency Steel London, offered the chance for one winner to have their sandwich made and sold in Greggs shops.
Over 7,800 people entered using the app on Gregg’s Facebook page, spending a total of nearly 476 hours (nearly three weeks) on the site. The campaign also resulted in over 62,000 new Facebook fans for Greggs and achieved 20,000 more impressions per Facebook post than for normal non-campaign posts.
Created by Tommy White, the winning sandwich was called ‘The Big Meaty’ – a baguette containing ham, bacon, meatballs, mozzarella, cucumber, tomato, lettuce and sweet chilli sauce.
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