The new creative campaign reinforces the brand positioning – ‘Made of More’ – and features a TV advert entitled ‘Cloud’, to be exclusively previewed on the UK and Irish Guinness Facebook page and then on TV, digital and in cinema from 4 October.
The campaign was created by AMV BBDO and the creative also features print and digital.
Nick Britton, Guinness senior brand manager, said: “We think the new brand creative will resonate with people who are open-minded and alive to opportunity and it will inspire them to never settle for the ordinary.
“The idea of something being made of more is one that really reflects a shared attitude Guinness has with its drinkers who love the distinctive look and taste of Guinness and aspire to get the most out of every aspect of their lives. It’s not defined by a single age, class or demographic.”
Source: Diageo
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