The redesign includes Rice Dream, Soy Dream, Almond Dream, Coconut Dream and recently introduced new products such as Sprouted Rice Dream and Cashew Dream. The refrigerated Rice Dream products will also transition to this new design.
Also, Dream non-dairy beverages will change to an easy-to-open screw cap that’s more consumer-friendly.
“The packaging refresh allows the quality and many varieties of Dream to take centre stage, and gives each non-dairy beverage a consistent, easily identifiable look,” said vice president in marketing at Hain Celestial US, Donna Iannucci.
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