UK drinks company Halewood Wines & Spirits has announced a ‘far reaching’ investment deal with Sadler’s Brewing Company to capitalise on the growing craft beer industry.
Halewood, which owns brands such as Lambrini and Crabbie’s, aims to support the brewer with its global infrastructure.
This strategic deal complements Halewood’s recent investment in Cumbria-based Hawkshead Brewery and further strengthens its craft drinks portfolio.
Sadler’s was founded in 1900 and is currently operated by fifth-generation brewer Chris Sadler, who will remain in his role.
“We’re proud of our family business and have a strong following throughout the Midlands and increasingly elsewhere in the UK,” he said.
“Halewood’s investment gives us opportunity not only to continue providing hand-crafted beers with a strong provenance locally, but to expand our reach throughout the rest of the UK and internationally.”
Halewood Wines & Spirits CEO Stewart Hainsworth said: “Sadler’s has a fantastic family heritage and Chris has continued the passion for creating characterful beers with a point of difference.
“The current Sadler’s generation is talented and visionary while upholding the original family ethos and with Halewood’s focus on craft, we’re looking forward to supporting their business.”
As part of continued UK expansion, Halewood acquired the Liverpool Gin brand last year.
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