Halewood International has today announced that it has acquired a 50% stake in Irish whiskey brand The Pogues.
The British drinks manufacturer and distributor has bought the stake from seven members of the band of the same name, who retain the remaining 50% stake in the brand. The sale was completed in February 2016.
West Cork Distillers, one of only two independently owned and operated distilleries in Ireland, developed The Pogues Irish whiskey in 2015. While West Cork Distillers continues to hold global distribution rights, it has awarded Halewood distribution rights for Halewood core markets, including the UK, South Africa, Romania, China and global travel retail channel.
The Pogues Irish whiskey is a unique blend of 50% ten-year single malt Irish whiskey aged in sherry oak casks, seven-year old single malt Irish whiskey aged in bourbon oak casks, and 50% four-year Irish grain whiskey aged in bourbon oak casks. The liquid has an aroma of malts and cracked nuts, with a sweet taste and a smooth, intense flavour, Halewood International said.
Halewood International group chief executive officer Steward Hainsworth said: “This acquisition further strengthens our close partnership with West Cork Distillers. We already distribute the West Cork Irish whiskey brand range in the UK and throughout our network and West Cork Distillers distribute Halewood brands in Éire [Ireland]. The Pogues Irish whiskey is a premium whiskey that adds its own distinct, rebellious character to our spirits portfolio.”
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