Launched in 1935 in York under the brand name ‘Rowntree’s Chocolate Crisp’, the name changed to Kit Kat in 1937 and today:
Kit Kat has seen many changes throughout its evolution – a temporary move to blue wrapping when the recipe had to change during rationing in the Second World War until 1947, the development of a two-finger variant in the 1960s and expansion across Europe in the 1970s. However, for the last 50 years, there has been one constant; the iconic line, ‘Have a Break, Have a Kit Kat’ which appeared in one of the UK’s earliest commercial TV advertisements in 1958.
Earlier this year, Nestlé UK launched the Fairtrade certified four-finger Kit Kat in the UK and Ireland, marking the latest evolution of the brand following its acquisition by Nestlé in 1988.
Source: Digital News Agency
© FoodBev Media Ltd 2024