There are three hour-long programmes. Each tells the story of a product sector that has been transformed by industry as well as transforming our daily lives. The first is on bottled water, while the other two feature cereals and yogurt.
They’re due to broadcast on BBC Two at 9pm, 23 November, and then at the same time on the two following Tuesdays.
Impressively, the BBC has involved many of the food industry’s biggest names, including the heads of Danone, Kellogg, Nestlé and Sainsbury’s. From what I’ve seen, the coverage is hard hitting, yet balanced. The stories are compelling to view. It’s unlikely that the contemporary history of food and drink will be repeated so comprehensively for many a year.
The series will continue to be used by the Open University. Do watch. Do judge for yourself, and let me know what you think.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
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