Led by its general manager Ben Poulsen, Regents Management intends to establish Boise’s first U-Swirl cafe on the western side of the metro region near the fast-growing suburban communities of Eagle and Meridian. Based on the leasing and construction plan, Poulsen hopes to host U-Swirl-Boise’s first grand opening on or about 1 October 2010.
“We have long recognised that when building any business, the determining factor in achieving success is the delivery of a rich, meaningful and positive experience for the customer,” said Poulsen. “It became evident to us when conducting our due diligence on the U-Swirl opportunity that the customer is central to the U-Swirl business model. The idea of providing not just a delicious treat, but one focused on the health of the consumer, really appeals to us.
“We fully expect that U-Swirl’s introduction into the Boise market will be warmly welcomed by adults and kids alike, and fast prove to be a very popular family destination for healthier frozen treats.”
Source: Healthy Fast Food
© FoodBev Media Ltd 2024