The match, taking place at Headingley Carnegie Stadium, Leeds (UK), will see Heinz have its own ‘Heinz Big Soup Challenge’ in honour of the World Club Challenge.
The Heinz Big Soup ‘Go Big or Go Hungry’ messaging will be highlighted prominently at the match from the LED perimeter boards surrounding the pitch, to the player shirts, match balls and the all-important man-of-the match and winners’ trophy.
Ruth Carberry, brand manager, Heinz Big Soup, said: “We are very excited to be the title sponsor for the Rugby World Club Challenge. he Heinz Big Soup and the Rugby Football League partnership is perfect, as both brands share the same values and appeal to the same type of consumers. We are confident that our sponsorship of this event will help to drive awareness and encourage trial of our tasty Heinz Big Soups.”
Source: Heinz
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