The campaign aims to inspire mums and older women to cook simple recipes during the week for their families.
Recipes will feature on packs of Heinz Cream of Tomato, Cream of Chicken and Cream of Mushroom Soup.
Heinz will also be collaborating with DeliaOnline.com and AllRecipes.co.uk to feature the new Heinz Classic Soup recipes, and offer users cooking tips and advice.
The Heinz Soup UK Facebook page will seed recipes to consumers as part of the campaign
In addition, Heinz is adding a new variety – Carrot and Coriander – to its Classic Soup range which will be on shelf later this month.
Lynsey Hurst, Heinz marketing manager, said: “Our research has shown that mums, in particular, are looking for convenient and tasty recipes to feed their families. Used as a primary ingredient, Heinz Classic Soups can help make mid-week meal times easier for mums, as it saves them time in the kitchen, but produces great tasting food that the family will love.”
Source: Heinz
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