The accreditation is a result of the annual Superbrands survey administered by the Centre for Brand Analysis, which analyses the views of 2,900 members of the British public.
The survey, first published in 1995, is an influential barometer of brand strength in the UK assessing on quality, reliability and distinction.
Stephen Cheliotis, chairman of the Superbrands expert council said: “It is a huge achievement that Highland Spring has beaten tough competition to take its place in the prestigious 2013 Consumer Superbrands listing-the influential annual survey of the UK’s strongest consumer brands.”
The accolade comes at an exciting time for Highland Spring which has enjoyed strong growth over recent years.
Overall, Rolex took the top spot for the second year running followed by Apple and Microsoft who ranked in second and third position. Previously placed in the top three, Coca-Cola and Google moved down to fifth and sixth while British Airways climbed to fourth. Other brands in the top 10 included Kellogg’s, Mercedes-Benz and Hilton.
Source: Highland Spring
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