AB InBev-owned brand Hoegaarden is expanding its wheat beer portfolio with a new Cherry Blossom flavour this spring.
The limited-edition seasonal beer is inspired by springtime and Washington D.C.’s iconic cherry blossom season to bring a floral taste to its consumers.
Infused with botanicals, the 5.6% ABV beer features subtle notes of cherry blossom for a ‘fruit forward, slightly sweet and tart flavour’.
Hoegaarden’s original wheat beer was first brewed in a Belgian village inspired by local ingredients. The Belgian brand has used the same inspiration to brew its new expression.
“Combining Hoegaarden’s strong brewing heritage, connection with nature and the highest quality ingredients with a local treasure of the cherry blossoms, we are bringing nature back to the city,” said Peter Van Overstraeten, VP of premium and super premium USA at AB InBev.
Van Overstraeten added: “Hoegaarden Cherry Blossom is truly a wheat beer inspired by the essence of springtime in DC, and we’re thrilled to share it with the local community.”
Hoegaarden Cherry Blossom will be available to purchase in four-packs of 16oz bottles for $9.99 at retailers in the District of Columbia, Maryland and Virginia (DMV) and from select online platforms.
© FoodBev Media Ltd 2019