HoneyBaked is partnering with Toranomon Ham Co Ltd, which will hold the rights to sell honey baked hams, turkeys, sides and desserts in Japan.
The premium food retailer is targeting a launch later this year to include a storefront, ecommerce, sampling and a full marketing campaign specific to the region.
Ham products are widely popular in Japan, where over 35% of consumers purchase it as often as once a week for use in salads, sandwiches or by the slice. (Source: Survey of Shokuniku Co Ltd.)
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