Hooper’s launches ‘brilliantly British’ digital advent calendar

This Christmas, Hooper’s is launching an interactive digital advent calendar to reward loyal drinkers by giving them a chance to win a selection of prizes throughout December.

Every day consumers will be invited to open an advent calendar door, each hiding a ‘brilliantly British’ festive animation and a chance to win prizes, ranging from a case of Hooper’s and branded glassware, to a Christmas jumper and luxury Peak District holiday.

Throughout the month consumers will be asked to engage with Hooper’s in a number of ways as a mechanic for entering the daily competitions, this includes visiting Facebook, tweeting @HoopersBrews and sharing a #HoopersSantaSelfie.

Simon Green, Global Brands marketing director said: “Growing at 154% during 2014, it’s a perfect time to invest in the Hooper’s brand and introduce the range to new drinkers. The launch of the Hooper’s interactive advent calendar is a great way to do this and also allows us to reward the loyal Hooper’s drinkers who have supported us since the start of our journey.

“This is just the start of digital activity for Hooper’s. Following on from this we will be launching a new brand website at the start of 2015 which will pave the way for an equally exciting calendar of summer activity for the brand.”