Writing in Forbes, Bough explains that, “Women represent a great opportunity for consumer brands as they are the primary buyers for the household, from food to school products for the kids, and are often the ones who look online for coupons and deals for their favourite products.
“Female blogging communities also dramatically influence purchasing behaviour, with over half of female blog readers reporting purchasing a product based on a blog recommendation.”
Bough blogged ahead of the BlogHer Conference in San Diego, US, last Saturday, where PepsiCo CEO Indra Nooyi gave a keynote speech about ‘Exploring Inspiration and Leadership’.
BlogHer is the largest online community of women who blog (50% of all women who blog are posting on BlogHer, according to Bough).
“When you look at the numbers, women dominate online media consumption,” said Bough. “They’re more active than their male counterparts on social networks, with over 69 million using social platforms weekly and 55 million reading blogs monthly. Additionally, women are the largest consumers of online video content and continue to be early adopters of new media, driving increases in the use of apps, mobile gaming and online coupons.”
Read the full blog entry here.
Shaun Weston is managing editor of FoodBev.com. You can contact him here or read his blog here.
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