Do you know someone who says this? Or is it you that actually says, ‘I don’t want to do Facebook, Twitter or any of that online stuff? I don’t want people to know all about me.’.
I hear this all the time when I mention to a client or a healthcare colleague about considering marketing via inbound marketing alias social media marketing. I get a vague look from them or a dead silence on the end of the phone.
I realise that the younger person in our industries are more willing to adapt to this type of marketing, but us seasoned leaders should embrace it too. I’m a seasoned person (alias experience and be in the industry a while – I never use ‘older’, as I like the idea of a person having that ‘seasoned’ experience).
It’s a way for people to come to you to learn more about your services or goods. It’s like never-ending cocktail receptions; an opportunity to meet people, ask questions and give value to them.
Do people seek you out at an event to talk to you and learn from you? That’s what social media marketing is about: people coming to you to learn more about what you know, what you can give back to them and how they can continue to be connected to you. Consider it virtual networking opportunities to give people your elevator speech and value proposition.
For marketers in any industry, from manufacturing to real estate to banking, and everything in between, making the business case for social media is not a quick and easy process.
The notion of engaging with customers socially is a new paradigm and will take a shift in thinking for most organisations to adopt.
Are you a believer? How did you get started? What value did you find from social media? If not a believer? What are your challenges?
This blog is reproduced courtesy of Marsha Diamond.
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