As of Feb 2, those figures had risen to nearly 1.1million views on YouTube and 150,000 shares on Facebook. The three-and-a half-minute ad urges Tunisians to rally behind their national football team and features music by Si Lemhef, a popular artist from the Tunisian Revolution. Several national team players also are included in the spot, which can be seen below.
Sami Chahed, franchise manager, Tunisia, said: “Tunisians are naturally football fanatics, and we all have a strong connection to the national team, particularly during the Africa Cup of Nations, when rivalry on the continent is at a high point. In addition, given the uncertainty that has permeated daily Tunisian life as a result of political changes over the past year, we have tapped into the down-to-earth moments of happiness everyone can experience by cheering for our national team.”
In line with the Euro charter, a local campaign launched to support the Tunisian national team at the ACN. The campaign calls for Tunisians to bring out their inner “Grintaa” (craziness) when enjoying Coca-Cola and a football match.
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Source: The Coca-Cola Company
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