Tomorrow’s cities and everyday life as we know it are changing radically. Uncertainties, however, can become opportunities when there is a purpose. Huhtamaki’s is to protect food, people and the planet.
Fibre is one of the most exciting solutions to help us achieve this purpose. Endlessly versatile, shapable and adaptable, fibre keeps coming back in various forms, designed for any use case we need.
At Huhtamaki, we embrace a future that is not fixed.
We believe Huhtamaki’s Fiber Solutions have the power to redesign the future; combining renewable and sustainable raw materials with high-precision technology to deliver sustainable packaging solutions in partnership with our customers.
Eric Le Lay
“As consumer demands and regulatory requirements intensify, the packaging industry needs to find new ways to protect food safely in more sustainable ways. There is a game-changing technology that can facilitate this transformation: High precision technology to create smooth molded fibre packaging,” said Eric Le Lay, president, fibre and foodservice Europe-Asia-Oceania at Huhtamaki.
Our approach to Fiber Solutions
Fibre is one of the most shapeable materials on earth
Together with our partners, we are working to substitute fossil-based materials such as plastics with this shapeable and renewable material. Our virgin fibre comes primarily from sustainably managed certified forests.
This high-quality fibre can be recycled several times over, and we also use recycled fibre in our products. Today it is simply fibre. Tomorrow, it can be anything.
Our high-precision technology takes this renewable material to a whole new level
We combine our expertise, deep understanding of the industry and consumers’ needs with cutting-edge technology to design and produce our solutions. Our fibre packaging is food-safe, sustainable and innovative, with superior functionality.
We collaborate with partners to redesign the future
We want to become a proactive innovation catalyst for our customers and partners across the value chain. We identify, enable and monetise sustainable innovations.
We create new markets to exceed expectations
Being an innovator means going above and beyond expectations. It is about providing consumers with packaging solutions that meet their needs and go beyond them. It is about new perspectives. We create new markets for our customers so that they can exceed consumer expectations.
Watch Huhtamaki’s full-length fibre solutions video below:
Find out more about Huhtamaki Fiber Solutions – The Future Redesigned.
© FoodBev Media Ltd 2022
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