The Hunger Breaks Die Hard promotion features on more than half a million packs of Hunger Breaks Hot Pots and canned ready meals.
The competition is running in conjunction with the release of the new Die Hard film, A Good Day to Die Hard.
The competition forms part of wider investment for the Hunger Breaks brand, which recently launched a range of instant microwaveable meals to tap into the popularity of the microwavable pot snacks sector.
Chris Wright, marketing director, said: “We are committed to investing in the Hunger Breaks brand, and since Princes purchased Hunger Breaks over a year ago, we have rejuvenated the brand to attract new consumers.
“We wanted to reach our target audience and drive awareness of the brand with an exciting competition, and joining forces with the new Die Hard film is a great way to achieve this.”
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