Irreverent iced coffee brand Jimmy’s has released a new video based on its second full-length coffee-themed rap, following the release of Keep Your Chin Up last year.
Starring the “face of Jimmy’s”, Jim Cregan, the summer anthem is described as a friendly challenge to encourage everyone who hears it to believe in themselves and chase their dreams.
Created by innovation consultancy Fearlessly Frank and produced by Deadbeat films, the rap sees the bearded “coffee Mad Max” and “sphinx of resealable drinks” tell the story of how a proud Dorset lad went from “surfing and napping” to donning a “snapback and an attitude” and “shaking the foundations of this whole industry”.
The rap is in keeping with Jimmy’s continual use of marketing innovation to inspire and raise awareness of the brand, and follows the success of 2015’s Keep Your Chin Up, which achieved over one million views on YouTube.
Having been tested in Cregan’s sister’s café in Bournemouth five years ago, the brand is expected to exceed sales of 4.5 million units this year.
“We are totally pumped to be issuing a second rap track to keep spreading positive energy,” said Cregan. “From Keep Your Chin Up, which was a shout out to our friends and supporters and ambitions for the future, this track is all about inspiring the next generation.”
© FoodBev Media Ltd 2020
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