Sales are dominated by Lipton Ice Tea from Pepsi Lipton International, a 50:50 joint venture between PepsiCo and Unilever. A long list of other brands is led by Nestlé’s Nestea. Many of the smaller brands are imported, especially from South East Asian countries such as Singapore and Indonesia.
“Increasing health awareness among consumers and an inclination to move away from sugar-sweetened carbonated soft drinks present a tremendous opportunity for new entrants, but challenging Lipton’s strength will not be straightforward,” commented Zenith’s regional research co-ordinator Harikrishnan Pillai.
Among other findings in the 2013 Zenith report on Saudi Arabia RTD/Iced Tea:
By 2018, Zenith forecasts that the Saudi Arabia market for iced tea will have advanced by a further 109%.
Source: Zenith International
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