The NEC Group includes: the LG Arena, The National Indoor Arena, The National Exhibition Centre and The International Convention Centre. Anheuser-Busch InBev is brewer of global brands Stella Artois, Budweiser and Beck’s.
Guy Dunstan, general manger, the NEC Group’s Arenas, said: “Stella Artois is a household name and Anheuser-Busch InBev one of the world’s biggest brewers, so it’s great that they have seen the marketing potential associated with the LG Arena and The NIA.
“Our partnerships with LG and now Anheuser Busch InBev demonstrate the appeal of live entertainment to global brand owners and we will work hard to make sure that our partnerships are huge success stories for our customers and for the region.”
Source: InBev UK
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