Increasing middle class population, rapid urbanisation and rising disposable income are some of the major factors fuelling this growth.
New market research report Indian Non-Alcoholic Beverages Market Outlook to 2015 – Rising Health Consciousness among Consumers developed by AM Mindpower Solutions has been recently published to reveal these findings.
The carbonated drinks sector is is growing by 10-12% annually. The fruit-based beverage market stands at Rs 5,000 crore and is recording growth of 35-40% year-on-year.
Within the hot beverages category, India is the largest producer of tea with a total turnover of around Rs 8,500 crore, growing at a rate of 1-2% annually.
*Source: Source: Market Publishers
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