New data from a premium cocktail mixes brand has predicted that the cocktail market will account for 10% of all spirit sales by 2020.
Finest Call’s report identifies growing importance of the on-trade, with over 50% of cocktail drinkers consuming the drinks in restaurants. Further increased expectations from consumers can also be seen in both mainstream and high-end accounts, the brand said.
Across all venues, drinkers are keen for a consistent experience when ordering a cocktail with 87% thinking this is of importance. Finest Call said that it anticipated this will spur an increase in the desire for pre-made cocktails in mainstream clubs, pubs, bars, restaurants and hotels. The company has produced an infographic to illustrate eleven key trends that it expects will take hold within the cocktail market in the years to come.
Finest Call European brand manager Steve Dingley said: “Sourcing trends like this is hugely important to us as a company. With consumers becoming more knowledgeable about what they are drinking, it’s vital that on-trade locations are serving their cocktails in a quick and consistent way. Finest Call premium cocktail mixes allows venues the chance to maximise their offering and with the pre-mixed category set for growth, we believe that we are about to see a strong increase in bars adding a varied cocktail menu.”
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