European consumers are spending almost €4 each in chilled vending machines every week, but nearly one third want to see them stock a greater variety of products, according to a new report from the European Vending Association (EVA).
The report examines the opinions of consumers in 11 different countries and provides an insight particularly into how younger people are interacting with vending machines, both in public locations and offices.
Convenience was the most commonly cited reason for using vending machines, while three quarters of respondents in Europe said that they preferred to used chilled vending machines in the afternoon.
A spokesperson for EVA said: “The report identifies the main drivers, barriers, and incentives for consumers to use [office coffee services] and vending machines, both in the public locations as well as in the office environment. Breakfast and lunch consumption behaviour in general is exposed, which can allow companies to identify trends and/or gaps where vending can provide a solution. Overall hot beverage consumption is also revealed, preferred consumption in the workplace, attitudes of what quality workplace coffee should be, and the type of machines that are currently used in these locations.
“The results in the survey vindicate what the EVA already knew were the key benefits of automatic cold drinks, snacks, and coffee machines: notably the convenience of use, and the popularity of workplace coffee, as well as quantifying many new insights into today’s consumer.”
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