Innocent Drinks is planning the launch of a £8m marketing campaign for 2009.
The campaign, created in-house, will concentrate on consumer health, running across national press, poster and a range of below the line activity, including a sampling drive.
Jo Simmonds, head of brands at Innocent, told Brand Republic: “Making sure you eat your five portions of fruit and veg is a great way to get healthy in the new year. With 87% of us still not eating enough fruit and veg, our smoothies and our new veg pots together provide an easy and convenient way to get your five portions of fruit and veg, and this is the essence of our January message.
“The campaign supports our broader mission to make food and drink that tastes good and does you good.”
Media planning and buying has been handled by PHD Rocket.
Innocent will be launching a new veg pot (sweet potato and chilli) and smoothie of the month (beetroot, apples, pears and ginger) on the back of the campaign.
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